Mr. Rahul Mittal is the Executive director of Sonalika Group, his business acumen has positioned the brand as one of the few companies that export Indian tractors internationally, with a strong presence in more than 140+ countries. Today, his vision has led the brand to be the only indigenous tractor company having presence in more than 35 European countries & hold leadership positions across many countries.
Mr. Mittal’s sheer passion and aspiration to adapt to the ever-evolving changes, are a few of the major drivers catering to Sonalika’s persistent growth. It is his strong adherence to dedication which inspires him to bring liveliness and creativity into the work culture, going hand in hand with the existing company ethos. This is what has helped him become a renowned hands-on leader in today’s epoch who is adept at managing the day-to-day operations and devising strategies for Sonalika.
A believer of the adage – ‘product is the king’, Mr. Mittal’s forte has been to understand the agricultural complexities of different regions and then launching customized products & services as per their respective requirements and local farming practices. The customization of products backed with unmatched aftersales services has helped the company not only to enter but lead the markets internationally. This has led the brand to stand strong among top 5 tractor brand globally. With a vision to be amongst top three players of tractor manufacturers globally, Mr. Mittal plans to foray into newer geographies and set up assembly lines in global markets like Brazil, Turkey, Cameroon & Algeria.
With his time-honoured achievements, Mr Mittal has been the key driver for the brand to be recognized from various awards including the global agriculture leadership award as well as innovation leadership award. The brand has also been recognised through the Economic times as the Best Brand of the year’19 and the Iconic brand of the year’18.